Marketing

Overview of the specialization:

Marketing is one of the most common specializations in the field of business administration. It aims to understand market needs and study customer desires to understand what they are looking for in a product or service. Marketing studies focus on applying marketing strategies and promoting products and services to prepare students to work in the field of marketing, marketing communications, and preparing marketing research in various industries and companies.

Courses:

• Economics
• Accounting
• Statistics
• Differential Equations and Integral Calculus
• Consumer Behavior
• General Psychology
• Organizational Behavior
• Marketing Management
• Human Resource Management
• Production and Operations Management
• Principles of Marketing
• Business Statistical Analysis
• Marketing Behavior and Psychology
• Strategic Promotion Management
• Global Marketing Strategy
• Strategic Marketing and Market Analysis
• International Marketing, Export and Import
• Digital Marketing and Social Media
• Brand Management and Marketing Communications
• Customer Relationship Management and Network Marketing

Advantages of studying marketing specialization:

• Learn how to do market research and analyze data to make the right marketing decisions.
• Acquire the most important marketing skills that companies need, such as persuasion, analysis, and critical thinking.
• Learn how to apply digital marketing strategies and use social media and technology in marketing.
• Students learn how to understand consumer behavior, needs, and desires, and how to analyze the market and identify marketing opportunities.
• Study how to develop effective marketing strategies, including identifying the target market, identifying competitive advantages, setting prices, and designing marketing offers.